Nike Expression
With the goal of establishing Nike as the ultimate authority on style, Day One Agency was entrusted with creating a campaign that emphasized the idea that personal style is more than just appearance—it’s a way to express who we are and what drives us. By collaborating with influential voices in the fashion world, our strategy focused on fostering genuine, lighthearted conversations about creative expression and Nike products with trusted style experts.
These stories were brought to life through five original content series, distributed across multiple platforms, including Nike’s social channels, Nike.com, the Nike app, paid advertisements, and email.
Creative Agency — Day One Agency, Photography — Lea Winkler, Ethan Newmyer, DP — Isaac Sokol, Maria Alvarez, Stylist — Mel Renee Leamon, Set Designer — Elaina Sullivan, Hair — Andrita Renee, Talent — Reign Judge, Miyako Bellizzi, Tia Adeola, Cynthia Cervantes, Yasmin Geurts
Converse Presents: Into the Archives
Converse tapped Day One Agency to ideate and produce Into the Archives, a five episode, multi-platform series. With Jasper Dolphin as talent, the series focused on bringing humor and authenticity to the forefront while spotlighting the iconic Star Chevron model. Jasper's natural comedic style was integral to the storytelling, creating a lighthearted yet engaging narrative that explored the heritage and cultural significance of the Star Chevron.
Creative Agency — Day One Agency, Production — Day One Agency and BYT, Director — Anthony Prince Leslie, DP — Brett Arndt, Stylist — Tiffani Williams, Set Designer — Caroline Dorn, Talent — Jasper Dolphin
Nike Runs
in Pegasus
In spring of 2023, Day One Agency was tasked by Nike to create a social first campaign centered around authentic, game-changing runners in New York City. The goal was to highlight local talent and Nike’s new Pegasus sneaker model. The shoot had an expansive production schedule that spanned across 14 miles of New York City, starting inWilliamsburg and ending Fort Tyron Park.
Creative Agency — Day One Agency
Nike x Corteiz Pop-Up
Day One Agency was asked to capture a Corteiz x Nike surprise pop-up event in NYC, a project that celebrated the intersection of streetwear culture and exclusivity. The event was a high-energy showcase of the collaboration's unique appeal, and the goal was to capture its essence through compelling storytelling. From documenting the anticipation leading up to the location reveal to capturing the raw excitement of fans discovering limited-edition pieces, the content utilized dynamic visuals, on the ground footage, and authentic interviews to create content that resonated with Nike and Corteiz's audiences.
Creative Agency — Day One Agency
What It’s Like to See Sound
In the video "What It's Like to See Sound," VICE Media spotlighted Geri Hahn, an artist with synesthesia—a neurological condition where senses merge, allowing her to perceive sounds as colors and shapes. This piece delves into Geri's unique sensory experiences and how they influence her artistic creations. Through intimate interviews and vivid visuals, we aimed to provide viewers with an immersive understanding of synesthesia and its profound impact on artistic expression.
Director / Producer – Heather Hoang, DP— Holly Fischer, Editor — Dylan Lopez, Assistant Editor — Louis Jardin, Animators — Ingo Raschka, Jacqueline Lin, Associate Producers — Grace Antino, Sally Burntnick
Converse Evergreen Social Media Content
As a Creative Producer at Day One Agency, Grace Antino worked on a team of creatives that contributed to the Converse Instagram and TikTok accounts. Her responsibilities including producing videos and still posts, maintaining the social calendar, working with creators, and project managing various social first campaigns.
